Introducing a seaworthy collaboration between Whalebone and Shinola. This limited-edition collector’s box and watch makes the world a little better. Simply by making a purchase you set into motion a series of events that allows less plastic to find its way to the sea and more sea creatures to do their thing.Order today
Every minute a truckload of plastic ends up in the sea. Given the fact that the Earth is made up of 71% water, it’s past time to help clean it up.
Ocean-bound plastics are plastics that are close to the ocean before and/or after they end up in the water. A lot of this plastic comes within inflows during the rainy seasons from uncontrolled landfills.
By fishing these single-use plastics from our ocean and repurposing them into sustainable fashion, with #tide ocean materials, we can slow the drain on our planet’s resources and clean up the place for the creatures that live there—afterall, we’re guests.
To openly pun, is there a catch? Yes, but only from what comes out of the net.
The Sea Creatures watch straps are made from #tide ocean material—whose mission it is not only to upcycle discarded material but to provide fair and living wages to the fishermen that are trained to gather and sort plastic waste.
Inspired by the various colors and shapes of our friends below the surface, The Sea Creatures watch has a vibrant, organic “squircle”-shaped dial with aquatic textures and details.
Oh, and it glows—SuperLumiNova lume gives the hands and indices a greenish-blue light that looks not unlike a bioluminescent bay.
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