“My grandfather was a very accomplished waterfowl carver. He carved these duck decoys for business as well as pleasure, with minute detail down to the feather. He used certain decoys for duck hunting that he designed. He also trained retrievers to do what they do best: retrieve. One of the last dogs he trained was named Whalebone, which he gave to my parents shortly before I was born.

My grandfather passed right before I began my business endeavor and I chose the name Whalebone to remind me of where I come from and the attention to detail everything you care about should have.” 

– Jesse Joeckel, Founder

WHAT ARE YOU DOING?

Our mission is to explore, uncover and celebrate like-minded people and places that exude the positivity and authenticity found at home on the East End. It’s kind of like a “No Bad Days” tattoo that you don’t regret.

Also, there is a magazine that you can expect to see about six times a year. Sometimes seven. Maybe eight if you count special limited run and spectacularly awesome zine type things that bear a striking resemblance to the magazine, but are like a younger sibling, who’s difficult but in the end you love all the more for it.

WHAT THE HELL IS THIS THING, REALLY?

Whether it’s our Friday morning newsletter that comes on Fridays, our award-winning print publication, our the socials, wearing the softest goods east of the Mississippi, or our legendary events, we are there for you.

So how do you get involved? Shoot a note anytime to hello@whalebonemag.com, or if this is Bill, please call 631.668.2772 and hit 1 so we can start planning the next shindig.

In Montauk? Swing by the shop at 65 Tuthill Road for the apparel goods.

Mailing Address? Whalebone Magazine 205 Hudson St., 7th Floor, New York, NY 20013.

Give us a follow @whalebonemagazine for good things headed your way.

@whalebonemag

Check It
  • Doesn’t really seem to be an appropriate classical music emoji but if there was it would be here for @kyleoquin. The Music Issue of @whalebonemagazine takes a skate around the deep end with Kyle and friends. Out Sept 30thish 
Photo: @disasterlmag 
#whalebone #whatstherush #themusicissue #stylevstechnique
  • More @jonathanmannion 
Photo: @jonathanmannion 
#whalebone #whatstherush #themusicissue #photogsthatweenjoyseries #bringyourgreenhat
  • Next week the Whalebone team is gathering for a fight to the death over issue theme ideas during 2020 planning. We invite you to place wagers and send shovels. Remember these themes need to live outside of print as well...such as...a pizza pop-up shop or opening a dive bar or signing up for astronaut camp. Several current contenders include:
- The Shark Issue
- The Hotel Issue
- The Comedy Issue
- The Jeff Goldblum Issue
- The Orange Issue
- The Movie Issue
- The Green Issue
- The America Issue
- The Terminator/Robot Issue
- The Nature Issue
- The Florida Issue
- The Bank Robbery Issue
- The French Fry Issue
- The Friday Issue
- The Japan Issue
- etc.
All bets and suggestions are final and will be honored upon the death or triumph of any individual @whalebonemagazine team member. May the odds be in your favor. Ah, maybe The Gladiator Issue...
Photo: @shark_advocates 
#whalebone #whatstherush #longliveprint #themortalkombatissue
  • Knocker series
Photo: @ethanlovell 
#whalebone #whatstherush #bananawho
  • Read the full interview with our friend @caroline_danehy now on the site. Caroline’s doing things like turning these stupid plastic bottles into a rad bathing suit company she co-founded called @fairharbor. She’s 21. She’s overachieving like a mother. We’ll be over here trying to figure out what we were doing when we were 21...
Photo: @prideofgypsies 
#whalebone #theresarush #lizzo
  • Final week. Big thank you for the support @shinola @yeti @sailawaycoffee @drinksweetreason @sanuk @raen @hillcityofficial @organickrush @designwithinreach @callawaygolf @brewdr @just @41degreesnorth @montaukbrewco @chuchkahome @fairharbor @mowellens @liveowyn @allswellcreative @hotelpalms @goodboyoriginals and everyone that stopped by. The Boneyard Montauk will likely be back next year who knows really it’s September 
Photo: George 
#whalebone #whatstherush #theboneyard
  • JOAN JETT CAT POWER BAD RELIGION THE LUMINEERS DISPATCH BLIND MELON DAVE MATTHEWS BAND DROPKICK MURPHYS DONAVON FRANKENREITER RAINBOW KITTEN SURPRISE B-52S AND MORE AT SEA HEAR NOW @seahearnow SEPT 21-22
Photo: @dannybones64 
#whalebone #seahearnow #themusicissue
  • 🤝🤝🤝
Photo: @geoffreinhard 
#whalebone #whatstherush #ladderdrills
  • Tonight @taylorsteele is sipping tequila and sharing war stories at @thembh 6-10pm in Montauk. We cannot confirm if he’ll be joined by any Australians but the day is young. Come say hi if you happen to be in the area. Open to all. Should be a fun night. @solento_tequila @thembh 
Photo: Jesse or James 
#whalebone #whatstherush #newyorktaylor
  • “Keep your mouth shut, you're squawking like a pink monkey bird” - Mr. David Bowie 
Photo: @saltyvisionz 
#whalebone #whatstherush #themusicissue #ziggystardust
  • 50% off most things. 20% off others. Somethings we’re giving away. Others we are not. End of season sale at The Boneyard this Saturday September 14th 9am - 5pm. One day only. Address is 541 East Lake Dr Montauk NY 11954. Consider tagging a friend that might not be in Montauk this weekend but could likely appreciate you giving them a free limited edition @yeti x Whalebone tumbler. We’ll select one human being later today and ship it out for you. People helping people. 
Photo: @sandsmediahouse 
#whalebone #whatstherush #theboneyard
  • The Friday Morning Newsletter continues to out perform the Friday Morning 1-800 number we setup with a recording. Blue link is at odds with the movie voice guy we hired 
Photo: @goldbergkyle 
#whalebone #thecallsarecomingfrominsidethehouse

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