“My grandfather was a very accomplished waterfowl carver. He carved these duck decoys for business as well as pleasure, with minute detail down to the feather. He used certain decoys for duck hunting that he designed. He also trained retrievers to do what they do best: retrieve. One of the last dogs he trained was named Whalebone, which he gave to my parents shortly before I was born.

My grandfather passed right before I began my business endeavor and I chose the name Whalebone to remind me of where I come from and the attention to detail everything you care about should have.” 

– Jesse Joeckel, Founder

@whalebonemag

Check It
  • Page 106
Photo: @cabinporn 
#whalebone #thewildernessissue
  • Today through Sunday, @whalebonemagazine is having a 30% off sale on pretty much everything. That's great news for those looking to find some new ultra-soft goodness for the low low but really great news for those looking for that same goodness and want to know that a portion of all proceeds are being donated to the @wavesforwater hurricane relief efforts. Visit the site, Montauk flagship store, or our @gansmarket pop-up in NYC to get involved now - Sunday
Photo: @grant_moneyhands 
#whalebone #wavesforwater
  • New York Stock Exchange
Photo: @fullnelson_photo 
#whalebone #buying #billyrayvalentine
  • Fashionista 
Photo: @kennyhurtado 
#whalebone #suchasamanthathingtosay
  • Sharing doesn't suck. Unless you're sick and passing around some giant tropical fish bowl drink you ordered for $45. What you could do instead is name one person that might appreciate you sending them a free copy of the Wilderness Issue of @whalebonemagazine presented by @gorving and guest edited by @chrisburkard and @charles_post. We'll pick a few people, send them a copy of the new mag and include some Whalebone goods and maybe a custom Whalebone @yeti if we have any left. Maybe we'll send you one too for being such a damn good friend. Finish your drink first. 
Photo: @maltt89 | @chrisburkard 
#whalebone #thewildernessissue
  • "Pennies from Heaven" is a song that was introduced by Bing Crosby in the 1936 film bearing the same name. The song and the film had nothing to do with surfing. Still a great tune
Photo: @fionakatephoto 
#whalebone #sevenlayersofthecandycaneforest
  • It rhymes with cellophane but has strong winds, supplies waves and flooding, and has nothing to do with wrapping things in plastic. Go easy, Maria. You and your friends are a bit much
Photo: @ryanketterman 
#whalebone #maybenotsomuch
  • whaleboneradio.com
Photo: @jonathan_irish 
#whalebone #itsacardiganbutthanksfornoticing

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