“My grandfather was a very accomplished waterfowl carver. He carved these duck decoys for business as well as pleasure, with minute detail down to the feather. He used certain decoys for duck hunting that he designed. He also trained retrievers to do what they do best: retrieve. One of the last dogs he trained was named Whalebone, which he gave to my parents shortly before I was born.

My grandfather passed right before I began my business endeavor and I chose the name Whalebone to remind me of where I come from and the attention to detail everything you care about should have.” 

– Jesse Joeckel, Founder


Check It
  • Spend an evening with @ronnie_flynn at the @theflowershopnyc talking about his love for good memorabilia treasure hunting or support one of our favorite publications, @monsterchildren and order their latest issue and avoid the vodka Tabasco drinks. Both desirable...to a degree
Photo: @misterflynn 
#whalebone #thatsnotaknife
  • one-man wolf pack
Photo: @alphalight 
#whalebone #deadoralive
  • Thursday night
Photo: @gallagher 
#whalebone #issuereleaseparty
  • THE INTERVIEW: "Do what you love and help along the way" - @jon_rose. These words have stuck with us since first hearing the line from Mr. Rose some years back. The story of this compassionate gentleman and founder of @wavesforwater is a narrative we likely couldn't do justice in a few short sentences on our own so we've invited Jon to be our guest this evening to better help tell the story of his adventures. Put on some bug spray, find at least one bar of wifi and welcome to Chapter 15 our Instagram Interview series. The following is a live, real-time Q&A with @jon_rose—happening right now in the comments section below. Ready the sails.
Photo: @indoek
#Whalebone #InstagramInterview
  • 9 o'clock ET tonight @jon_rose x @whalebonemagazine Instagram Interview. Join us as we talk with the founder of @wavesforwater about why his new movie is so damn good, where to score the best slice in NY and other things you might find interesting. Maybe see you back here at 9 o'clock. 
Photo: @askdsn 
#whalebone #instagraminterview #wavesforwater
  • Appropriate if you ever wanted an astronaut to watch you sleep
Photo: @stephenkentjohnson 
#whalebone #itsbeautifulfromuphere
  • Things to stick on things. Limited edition stickers and a copy of the new @whalebonemagazine are being delicately placed inside manilla envelopes, sealed with a kiss, and being sent out next week. The blue link is doing the trick if you're looking to get involved.
Photo: @nospaceissafe 
#whalebone #thepizzaissue
  • ☂️☂️☂️
Photo: @corey_wilson 
#whalebone #marypoppins