“My grandfather was a very accomplished waterfowl carver. He carved these duck decoys for business as well as pleasure, with minute detail down to the feather. He used certain decoys for duck hunting that he designed. He also trained retrievers to do what they do best: retrieve. One of the last dogs he trained was named Whalebone, which he gave to my parents shortly before I was born.

My grandfather passed right before I began my business endeavor and I chose the name Whalebone to remind me of where I come from and the attention to detail everything you care about should have.” 

– Jesse Joeckel, Founder

@whalebonemag

Check It
  • Writings on the wall
Photo: @michaelchernow 
#whalebone #guatemalaness
  • Lemonade was a popular drink and it still is 
Photo: @maltt89 vs. @miketyson
#whalebone #whatstherush
  • Sun.day
Photo: @whalebonecreative 
#whalebone #whatstherush
  • whaleboneradio.com
Photo: @bejamin 
#whalebone #whatstherush
  • Summer in 35mm
Photo: @whalebonecreative 
#whalebone #whatstherush
  • "I had called Manhattan home for the last 12 years, and being raised just across the river in Jersey, the familiarity of the region left me in a space where I was ready for a change and in search for some new inspiration. So, I took a job teaching overseas at an American international school in Singapore..." Full gallery and story from @m__g__v up now on whalebonemag.com. Find Mike's image of the person about to jump over a wave and win the prize of mental satisfaction knowing you could be that person in 36 hours if you left right now. 
Photo: @m__g__v 
#whalebone #whatstherush
  • Easy enough
Photo: @airandspeed 
#whalebone #whatstherush
  • whaleboneradio.com
Photo: @leodaunt 
#whalebone #highfrequency