“My grandfather was a very accomplished waterfowl carver. He carved these duck decoys for business as well as pleasure, with minute detail down to the feather. He used certain decoys for duck hunting that he designed. He also trained retrievers to do what they do best: retrieve. One of the last dogs he trained was named Whalebone, which he gave to my parents shortly before I was born.

My grandfather passed right before I began my business endeavor and I chose the name Whalebone to remind me of where I come from and the attention to detail everything you care about should have.” 

– Jesse Joeckel, Founder


Check It
  • Page 59
Photo: @ryanmackphoto 
#whalebone #thewinterissue #lifesbestina5mil
  • "Tuesday Night Tango" a feature running on whalebonemag.com that reveals lots of things about last night but doesn't show one picture of anyone doing the actual Tango. 
Photo: @gunner.hughes 
#whalebone #wetriedcallingyou
  • "I always tell people that I love the cold, but I can’t stand being cold. There’s a big difference. And, like I alluded to earlier, there’s hardly anybody around and it’s nice to find that solace in nature." Read our full interview with @markomcinnis now playing on whalebonemag.com. Base layers suggested.
Photo: @markomcinnis 
#whalebone #theperspectiveseries
  • Cheat Code 4: 🍹🍹🍹
Photo: @alyssa_eurell 
#whalebone #notthewinterissue
  • @seamoresnyc, @saturdaysnyc, @meltshop, @designwithinreach, @burtonflagshipnyc, @patagoniabowery, @310bowerybar, @facebookny, @harrys, @shinola, @warm_ny, @thebutchersdaughter_official, @ludlowhotelnyc, @boweryhotel, @nolitanhotel, @thendbrooklyn, @fahertybrand, @theelknyc, @shutnyc, @vansdqm...and @epsteinsbar if it would ever freaking reopen. These, and more, are places around New York City you should be able to find @whalebonemagazine. 
Photo: @thesimplyco 
#whalebone #thewinterissue
  • We have yet to do a feature on British Columbia and the characters and places that help make it unique, but we'd like to do that one day. Give us a break, we're pretty young, but if/when we do this here is a reminder to write @outboundmedia and say "hey there, would you like to do a feature on British Columbia with us?"...using @instagram as a sticky note is so much easier than writing it down. 
Photo: @outboundmedia 
#whalebone #pavelbure #wwoof
  • Probably should have asked Chris to feature this one in the Winter Issue of @whalebonemagazine. Everyone's fired. 
Photo: @chrisburkard 
#whalebone #thewinterissue
  • #longliveprint