THE 2020 WHALEBONE READERSHIP SURVEY RESULTS
“Authentic, Clever, Laid Back, Fun, Innovative. Simply makes me want more.”
–Respondent 674
829 RESPONDENTS spent an average of 14 MINUTES and 30 SECONDS of their time to sit down and share the following information about Whalebone:
Whalebone recently went out to the good people of the world to check-in and see how we can learn, grow, and improve our offerings. Along the way, we picked up a couple Easter Eggs to share. Turns out folks like our newsletter, pop-ups, collabs, website, shops, social, experiential concepts and clothing almost as much as they like the print magazine. Good to know. Also, Schitt’s Creek, Ozark, and Succession are popular these days amongst people who dig Whalebone. Less important for what you’re probably here for but good show recommendations if you need one.
WHALEBONE AUDIENCE
- FEMALE
- MALE
- 25 to 34
- 35 to 49
- Under 25
- 50 to 64
- 65 over over
1/3
of the Whalebone Audience packed a bag and moved or relocated in 2020
828
out of
829
respondents provided ideas and locations where they would like to see Whalebone.
1 person apparently really really wants us to come do a shop in Killarney, Ireland.
FOLKS WE'VE BEEN FORTUNATE TO WORK WITH
“Whalebone simply gets it. They have figured out the formula…”
–Someone else who likes us
Did you know that Whalebone recently invested heavily in its audience acquisition resulting in a 120% increase in paid subscribers along with 3,200+ new locations that carry Whalebone Magazine across the US, UK, Australia, Canada, and one sketchy truck stop on the New Jersey Turnpike. Places like Whole Foods, Wegman’s, airport shops, boutique hotels, rad independent coffee shops all carry and share about Whalebone. We are also seeing hundreds of new followers to our social media and newsletter each day. Not lighting the world on fire but slow, fun and steady these days.
STOP BY SOMETIME
541 E Lake Dr, Montauk, NY 11954
