THE 2020 WHALEBONE READERSHIP SURVEY RESULTS
“Authentic, Clever, Laid Back, Fun, Innovative. Simply makes me want more.”
829 RESPONDENTS spent an average of 14 MINUTES and 30 SECONDS of their time to sit down and share the following information about Whalebone:
Whalebone recently went out to the good people of the world to check-in and see how we can learn, grow, and improve our offerings. Along the way, we picked up a couple Easter Eggs to share. Turns out folks like our newsletter, pop-ups, collabs, website, shops, social, experiential concepts and clothing almost as much as they like the print magazine. Good to know. Also, Schitt’s Creek, Ozark, and Succession are popular these days amongst people who dig Whalebone. Less important for what you’re probably here for but good show recommendations if you need one.
3 key things we learned through this survey:
People like that Whalebone is human and feels good and not a cold robot. That builds trust. People like trust.
Whalebone is trusted by good humans.
Most humans agree that Jerry Seinfeld is a jerk. Possibly the robots too.
But there's more...
- 25 to 34
- 35 to 49
- Under 25
- 50 to 64
- 65 over over
49.4% HHI OVER $100,000
38% FULL TIME + WORKING REMOTE
24% WORKING FULL TIME + COMMUTE OFTEN
9.6%. SMALL BUSINESS OWNER HUSTLE